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GEO & AEO · Generative and answer engine optimization

Be part of the answer.

Generative and answer engine optimization: make your expertise easier for ChatGPT, Claude, Perplexity and Gemini to understand, cite and recommend.

A clearer path
forward.

Generative engine optimization (GEO) and answer engine optimization (AEO) are the work of making your business easy for AI assistants such as ChatGPT, Claude, Perplexity and Gemini to understand, trust and recommend when people ask them for help. You may also hear it called AI SEO.

Discovery is changing. People now ask full questions, compare options in conversations, and make decisions before they reach a website. We help your business communicate clearly across this new search journey.

Generative engine optimization (GEO)
Improving how often and how accurately generative AI tools mention your brand in their answers.
Answer engine optimization (AEO)
Structuring content so that a search engine or assistant can lift it as a direct answer to a question.
LLM SEO or AI SEO
Other names for the same goal: visibility inside large-language-model answers, not only in lists of links.
AI Overviews
Google’s AI-generated summaries at the top of some results pages, which cite a handful of sources.
More in the AI search glossary

Is this
for you?

Who it’s for

  • Service businesses and B2B companies whose buyers research with AI assistants before they get in touch
  • Brands that rank on Google but are missing, or misdescribed, in AI answers
  • Teams launching a new product or category that AI tools don’t know about yet

Signs you need it

  • You ask ChatGPT or Perplexity for the best option in your category and your competitors are named, but you are not
  • AI tools describe your business inaccurately, or with out-of-date details
  • Your site has strong content but few clear, quotable answers to specific questions
  • You have no way of knowing how often AI assistants mention you

What’s
included.

01

AI visibility audit

We ask the questions your buyers ask across ChatGPT, Claude, Perplexity and Gemini, and record who is mentioned, how, and which sources are cited.

02

Entity and content clarity

We make sure every key page says plainly who you are, what you do and who you serve, and that those facts match everywhere else you appear online.

03

Answer-first content

We rewrite and add pages around real questions, with a direct answer first and the supporting detail after it.

04

Structured data and technical access

We add schema markup, an llms.txt file and crawler rules so AI systems can read and interpret your site.

05

Off-site presence

We strengthen the profiles, directories, reviews and publications that AI assistants often draw on.

06

Prompt tracking

We re-run a fixed set of buyer questions every month so you can see how visibility changes.

From understanding
to action.

01

Understand the questions

Map the questions your customers ask, the answers they see, and where your business is missing.

02

Make expertise accessible

Improve key pages, entity consistency, evidence, and structure so your expertise is easier to interpret.

03

Observe and refine

Review visibility across relevant queries and use the findings to guide the next round of improvements.

Timeline

The AI Visibility Report is delivered within 48 hours. Implementation usually takes two to four weeks, and most businesses see changes in AI answers over the following two to three months, as assistants refresh what they know.

How we measure it

  • Share of answers that mention you, across a fixed set of buyer questions
  • Accuracy of how you are described
  • Which of your pages and profiles are cited as sources
  • Visits arriving from chatgpt.com, perplexity.ai, gemini.google.com and similar

AI answers vary by platform, query, location, and time. No agency can guarantee a citation or a position.

Start here

AI Visibility Report

See exactly how ChatGPT, Claude, Perplexity and Gemini describe your business today, and what to fix first.

From $99Delivered within 48 hoursGet started All packages

GEO & AEO
questions.

What are GEO and AEO?

GEO and AEO, sometimes called AI SEO, are the practice of making your business easy for AI assistants such as ChatGPT, Claude, Perplexity and Gemini to understand, trust and recommend. It combines clear entity information, answer-first content, structured data, technical access and a strong presence on the other sites those assistants read.

How are GEO and AEO different from traditional SEO?

Traditional SEO focuses on ranking pages in a list of search results. GEO and AEO focus on being mentioned and cited inside a written answer. The foundations overlap, but GEO and AEO put more weight on clear definitions, consistent facts about your business and being discussed on other trusted sites.

Can you guarantee that ChatGPT will recommend us?

No, and no one honestly can. AI answers vary by platform, question, location and time. What we can do is remove the reasons you are being left out, make your expertise easy to cite, and measure the change every month.

How long do GEO and AEO take to work?

Technical and content fixes can be in place within two to four weeks. Assistants that search the web live can reflect them within weeks; changes in what models remember take longer. We track progress monthly so you can see what is moving.

Do we still need traditional SEO?

Yes. Many AI assistants rely on search indexes to find sources, so strong technical SEO and useful content are the base that AI visibility is built on.

What is the AI Visibility Report?

A fixed-scope report, delivered within 48 hours. We test the questions your buyers ask across ChatGPT, Claude, Perplexity and Gemini, show who is mentioned and why, review your key pages, and give you a prioritized plan.